Promotional Items & Personalized Gifts for All

Wherever you operate your gift shop, whether it is in a big city museum, metropolitan zoo, or a small town amusement and water park, there are three undeniable secrets to help you succeed, and a fourth bonus technique to make the most of the products you offer.

You don’t want people to walk in and walk out without buying. And why should they? This is a special day for everyone in your shop. They are on vacation, taking a special day out with family, or part of a tour that may have been weeks in the planning. They want something to remember this day by. So what are the three keys to your success?

1. Remember: The Customer is Everything. This attitude is entirely up to you and your staff. Put on your Punchballsgame face. Be friendly and outgoing, without being pushy. You can’t fake it. If you don’t like people, then this isn’t the job for you. If you do, then get out there and treat your customers like returning friends, and not like potential shoplifters.

2. Have Something for Everyone. Men, women, and children of all ages, outlooks, and economic backgrounds are walking down your aisles hoping for something special. It could be anything from a plush toy to a custom keepsake ornament. Do you have on hand the variety needed to catch every eye? A good selection includes:

Lanyards, temporary tattoos, plush toys, souvenir spoons and bells, post cards, embroidered patches, umbrellas, ponchos, gift shop bags, water bottle lassos, animal cookies, souvenir magnets, punch balls, ornaments, rain

3. Try New Things. Keep it fresh, both in the items you stock and in their positioning. Are your children’s items at the appropriate eye-height? Is there something new for them since last year? Impulse buys occur near the checkout counter. What happens if you move the rain ponchos and umbrellas right up front on a rainy day, or prominently display your most expensive souvenir spoons on a major holiday?

And don’t forget to check out our important bonus technique at the end of this page.